How do your words taste?

That might sound like an odd question...but I ask my clients to consider that very important question always! Are the words that come out of your mouth sweet, or are they acidic and bitter? Go ahead and think about that.

Be impeccable with your words.

A key component to building a winning and solid brand is to be impeccable with your words. My mom is famous for saying, "You catch more flies with honey than vinegar!" So true mom! Most people, because we are humans, tend to focus on the negative vs. the positive. We are quick to rant about a "bad" experience we had while dining out with friends but are slow to write a note to the store manager about an employee who gave us excellent service.

Being known as a person with sweet words will serve your brand we