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What is personal branding? And why should you care?

She did what!!!!

Your personal brand is what people say about you when you are not in the room. Do you know what your clients, colleagues and prospects are saying about you? If you have bionic ears maybe you do, but chances are you don't so how do you know what people are saying about you when you are not around?

If you are a business owner, one sure way to gauge what your personal brand is saying about you is the number and frequency of new clients and referrals you are receiveing. Are people beating down your door with such ferocity that you barely have time to say "Hello, how may I help you?" Then you can rest assured that what others are saying about you is ALL GOOD! But if one the flip side, you are barely, if at all, getting unsolicited referrals, and you are running from networking meeting to networking meeting trying to drum up interest via your :30 second commercial, which by the way you don't feel confident about (that's a different blog post :-)), then you can bet that your personal brand is doing you no favors!

A strong personal brand guarantees you will generate new clients, get tons of referrals and increase revenue, all in an easy and relaxed way. Want to know how to develop a strong personal brand???You first need to understand the vital stats of your brand. Contact me to set up your 360Reach Personal Brand Survey. You cash register, or Square will thank you!! :-)

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