What is personal branding? And why should you care?

She did what!!!!

Your personal brand is what people say about you when you are not in the room. Do you know what your clients, colleagues and prospects are saying about you? If you have bionic ears maybe you do, but chances are you don't so how do you know what people are saying about you when you are not around?

If you are a business owner, one sure way to gauge what your personal brand