What is personal branding? And why should you care?

Your personal brand is what people say about you when you are not in the room. Do you know what your clients, colleagues and prospects are saying about you? If you have bionic ears maybe you do, but chances are you don't so how do you know what people are saying about you when you are not around? If you are a business owner, one sure way to gauge what your personal brand is saying about you is the number and frequency of new clients and referrals you are receiveing. Are people beating down your door with such ferocity that you barely have time to say "Hello, how may I help you?" Then you can rest assured that what others are saying about you is ALL GOOD! But if one the flip side, you are

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