Women Candidates: 3 Things to Know About Branding Before You Get in the Race

You are already a brand – whether you like the idea of that or not – you are, and you can choose to ignore or embrace that idea. If you choose to ignore it, get ready for others to write your story. They may say things that aren’t true about you, and claim to know your values – and there’s a chance they’ll get it wrong and twist it to your opponents’ advantage. Politics can be a dirty game, and playing dirty doesn’t come naturally for most women. But we have an antidote to dirty politics: be yourself. When you choose to embrace your own brand, you get to tell people what you believe in, what your intentions are, and how to talk about your candidacy to other people. You’ll be clear in your

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