360Reach Personal Brand Survey

360Reach is the world’s first and leading personal brand survey. It was designed by Personal Branding Guru William Arruda for Reach – the global leader in personal branding. I have been certified by Reach to analyze 360Reach feedback and coach my clients through their results 


360Reach has been used by nearly a million people around the world and is installed at many of the world’s largest and most respected companies (American Express, British Telecom, GE, IBM, J&J, JPMorgan, Microsoft, Pepsi, Starwood Hotels, Target Warner Bros, etc.).


It has also been used at NYU Stern, Duke Fuqua, Cornell Johnson, UCLA, UC Berkeley Haas, Wharton, Parson’s School of Design, Fordham and Thunderbird and at many other Universities around the world.


Over the past  20 years, I have worked with corporate brand to help them understand their reputation and take action as a result of what they learned.


360Reach enables you to get the true story about how you are perceived by those around you. It gives you the insights you need so you can build your brand and expand your success [and position yourself for the ideal job, enhance your leadership, increase your influence, make a mark on your organization, be a better leader, build your business/practice…or whatever your goal is.


With 360Reach, you get information about your brand attributes (personality characteristics), skills, leadership competencies, strengths, weaknesses and team roles. You learn how your self-perceptions differ from the perceptions of those who know you. You get valuable insights into the brand called YOU!








Corporate Branding


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