February 10, 2020

You are already a brand – whether you like the idea of that or not – you are, and you can choose to ignore or embrace that idea.

If you choose to ignore it, get ready for others to write your story.  They may say things that aren’t true about you, and claim to know your...

January 30, 2020

It's a new year: time to pack your schedule with more of what inspires you and less of what doesn't. Shed old ways of thinking that aren't serving you well, an

Having a strong brand will benefit you as a business leader in many ways, especially if you are busy and think you have no time for it.  Here are a few things we know to be true about branding:

  • When your brand is clear, your ideal customers and clients find you

  • ...

Every business, whether large or small wants to attract the ideal clients who will buy their products and services and then refer and buy again.  In the advertising industry they are sometimes referred to as brand loyalists, which means exactly what the name suggests.....